We are generally a healthy bunch, but some Fitbit employees like to eat cookies. In addition, we and our partners use cookies and similar technologies on our services, including our websites and mobile applications (the “Services”). Here we explain these technologies, why we use them, and the choices you have.
Like many services, we use cookies, pixels, local storage, and software development kits (“SDKs“) to remember things about you so that we can provide you with a better experience.
Below are the ways that we and our partners use these technologies on our Services.
| Category of use | Purpose of the use |
|---|---|
| Preferences | To help us remember your settings and preferences, like your preferred language or the country you are in, so that we can provide you with a more personalized experience. |
| Authentication and Security | To log you into the Services; enable us to show you your account data; and help us keep your data and the Services safe and secure. |
| Service Features and Performance | To provide you with functionality and optimize the performance of the Services. For example, to keep track of products you add to your shopping cart on fitbit.com and improve our website’s load speed and performance. |
| Analytics and Research | To help us understand how you are using the Services so that we can make them better, faster, and safer. |
| Advertising | To enable our partners to serve ads for our products and services; deliver relevant ads to people who may be interested in them on other services; measure the performance of ads; and opt you out of receiving interest-based ads if that is your choice. |
For more information, please see our list of cookies that we and our partners use on our Services.
You have a number of options to control or limit how we and our partners use cookies and similar technologies, including for advertising.
If you disable cookies, however, some of the features of our Services may not function properly.
There are also other tools that allow you to choose how cookies and similar technologies are used throughout the web and app ecosystem based on the browser and device you are using:
Please note: The Fitbit websites do not respond to “Do Not Track” signals because we do not track our users over time and across third-party websites to provide targeted advertising. However, we believe that you should have a choice regarding interest-based advertisements served by our partners, which is why we outline the options available to you above.
If you live in the European Economic Area, United Kingdom, or Switzerland:
Fitbit International Limited
Attn: Legal Department (Privacy Policy)
76 Lower Baggot Street
Dublin 2, Ireland
If you reside elsewhere:
Fitbit LLC
Attn: Legal Department (Privacy Policy)
199 Fremont Street, 14th Floor
San Francisco, CA 94105
U.S.A.