On 10/1 the Fitbit store is moving. Shop Fitbit on Google Store

Manage stress with an innovative EDA sensor and put heart health first with an ECG app on this advanced health smartwatch.*

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  • Fitbit is now part of Google, so your checkout and purchase will be completed on Google Store.

Sense smartwatch

Brother Vellies + Fitbit: Empowering fitness through fashion

Give your wrist an elegant twist. These scrunchie bands are effortlessly chic, boldly confident and made with premium Horween® leather.

Google account will be required. See fitbit.com/devices.

*The Fitbit ECG app is only available in select countries and with select Fitbit products; not intended for use by people under 22 years old. See here for additional details.

**Varies with use and other factors; up to 12 hours with continuous GPS. Get 24 hours of charge with 12 minutes of charging.

***Skin temperature variation and SpO2 are not available in all markets. Skin temperature is only available in the Fitbit app and only displays variation. Significant changes in ambient temperature may negatively impact skin temperature tracking. The SpO2 feature is not intended to diagnose or treat any medical condition or for any other medical purpose. It is intended to help you manage your well-being and keep track of your information. The SpO2 feature requires more frequent charging.

****Irregular heart rhythm notifications are only available in select countries and with select Fitbit products; not intended for use by people under 22 years old or with known atrial fibrillation. See here for additional details.

†New and returning Premium members only. Must activate membership within 60-days of device activation (requires valid payment). This membership cannot be gifted. Cancel before end of membership to avoid recurring fees. Content and features may change. See here for more details. T&C apply..

††Requires a Premium subscription. Only available in English, Spanish, Portuguese, French, German, Japanese and Korean.

◆Daily Readiness Score requires a Fitbit Premium membership. Premium content recommendations are not available in all locales and may be in English only.

◆◆Calls, texts and notifications available when phone is nearby. Voice assistant availability and features may vary, see here. Applicable subscriptions required for offline music; Pandora is US only. Spotify and Deezer not available in all countries. Always-on display mode and on-wrist calls require more frequent charging. Fitbit Pay™ accepted everywhere that accepts tap-to-pay purchase. See bank and transit availability here.

◆◆◆This feature is not intended to be used for contraceptive or other medical purposes. Fitbit does not guarantee or warrant that this feature can be used to achieve particular results. This feature may not accurately predict your menstrual cycles or related information. This feature is intended only to help users monitor and keep track of certain information.

‡The Health Metrics dashboard and the metrics displayed in the dashboard are not available in all countries. This feature should not be relied on for any medical purposes. It is intended to provide information that can help you manage your well-being. The SpO2 feature requires more frequent charging.

§Statistics as of Q4 2020. Relevant study: https://pubmed.ncbi.nlm.nih.gov/33149712/

§§Only available for Fitbit Premium members. This feature is not intended to diagnose or treat any medical condition and should not be relied on for any medical purposes. It is intended to provide information that can help you manage your well-being. We only use the microphone to register noise levels and snores; we do not store any of your audio data.