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Google Store is the home for all things Fitbit.
Shop below or get help with your Fitbit account here.
Pixel and Fitbit
Smartwatches and trackers to keep you moving.
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Smartwatches
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Fitbit Trackers
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Compare products
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Accessories
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Which one is right for you?
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Deep dive into the technology.
The Fitbit app displaying a Daily Readiness Score of 82 and target goal for excellent readiness. The Fitbit app displaying a Daily Readiness Score of 82 and target goal for excellent readiness.
Fitbit app
Designed to keep you close to your goals, boost your motivation and show your progress throughout your health and fitness journey.
Learn more
A cyclist laughing and wearing the Fitbit Charge 6 in the colour Coral. A cyclist laughing and wearing the Fitbit Charge 6 in the colour Coral.
Google apps
Get there faster. Make purchases simpler. Welcome Google Maps and Google Wallet to your Fitbit smartwatch. [[languages]]
Learn more
A group of people dancing outside and wearing Fitbit watches and trackers. A group of people dancing outside and wearing Fitbit watches and trackers.
Daily Readiness Score
Optimise your routine with a score that gives personalised workout intensity and recovery recommendations based on your body.
Learn more
The Fitbit app displaying a Daily Readiness Score of 82 and target goal for excellent readiness. The Fitbit app displaying a Daily Readiness Score of 82 and target goal for excellent readiness.
Fitbit app
Designed to keep you close to your goals, boost your motivation and show your progress throughout your health and fitness journey.
Learn more
A cyclist laughing and wearing the Fitbit Charge 6 in the colour Coral. A cyclist laughing and wearing the Fitbit Charge 6 in the colour Coral.
Google apps
Get there faster. Make purchases simpler. Welcome Google Maps and Google Wallet to your Fitbit smartwatch. [[languages]]
Learn more
A group of people dancing outside and wearing Fitbit watches and trackers. A group of people dancing outside and wearing Fitbit watches and trackers.
Daily Readiness Score
Optimise your routine with a score that gives personalised workout intensity and recovery recommendations based on your body.
Learn more
A person running outside while wearing the Google Pixel Watch 3. A person running outside while wearing the Google Pixel Watch 3.
Cross the finish line with help from the Pixel Watch 3.
Stay motivated, maximize performance, create the perfect run routine, and more.1
Read the article
Cross the finish line with help from the Pixel Watch 3.
Stay motivated, maximize performance, create the perfect run routine, and more.1
Read the article
A person running outside while wearing the Google Pixel Watch 3. A person running outside while wearing the Google Pixel Watch 3.
Fitbit Premium
Boost your fitness routine with Fitbit Premium.
Get advanced insights, personalised recommendations and energising workouts. Get started with six months of Fitbit Premium included with your smartwatch or tracker.2,3
Learn more
The Fitbit app displaying a full body strength workout included with Fitbit Premium.The Fitbit app displaying a full body strength workout included with Fitbit Premium.
Accessories See more
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Bands
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Power, cables and adaptors
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Bands
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Power, cables and adaptors
More from the Pixel portfolio. Browse the Pixel portfolio New
The backs of the Pixel 9 Pro and the Pixel Pro XL side by side
Pixel 9 ProAll pro. Pure magic.
New
The Pixel Buds Pro 2 in the colour Porcelain in an open charging case
Pixel Buds Pro 2Light ears ahead.
The Pixel Tablet with the home screen showing multiple icons
Pixel TabletHelp in your hand. And at home.
New
The backs of the Pixel 9 Pro and the Pixel Pro XL side by side
Pixel 9 ProAll pro. Pure magic.
New
The Pixel Buds Pro 2 in the colour Porcelain in an open charging case
Pixel Buds Pro 2Light ears ahead.
The Pixel Tablet with the home screen showing multiple icons
Pixel TabletHelp in your hand. And at home.
Why buy on the Google Store?
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Trade in your old watch and save.*
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Preferred Care for added protection.
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Finance your watch.
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Free delivery.
1
Works with most phones running on Android 10.0 or newer. Requires Google Account, Google Pixel Watch app and Internet access. Some features require a Fitbit mobile app and/or paid subscription. Google apps and services and Fitbit Premium content and features are subject to change and may not be available in all countries or languages. Google Pixel Watch is not compatible with Android (Go edition). See g.co/pixelwatch/specs for technical and device specifications.
2
Fitbit Premium content and features may change. Content recommendations are not available in all countries and may be in English only.
3
With eligible device purchase. New and returning Fitbit Premium members only. Must activate membership within 60 days of device activation. Valid form of payment required. After the six-month period, subscription will renew at £7.99 monthly or £79.99 annually (based on your registration designation). Cancel at any time. Membership cannot be gifted. Content and features may change. See g.co/fitbitpremium/help for more details. Full terms: g.co/pixelwatch/fitbitpremium-tos.
5
Some Google apps and services are not available in all countries or languages
*
Trade-in can only be applied with a new Pixel purchase. Trade-in estimate is confirmed at checkout and the value depends on model and condition of eligible trade-in device. Value may vary from estimated value following inspection and whether the trade-in device matches description provided during the Trade-in questions. Your device must be in good working order, power up and have no major screen damage to qualify. You are responsible for deleting all data from the trade-in device before despatching it to our Trade-in partner. The trade-in device cannot be returned so ensure all data is backed up. We reserve the right to ask for proof of ownership. If you return your new Pixel device, you will not be able to retrieve your old device and will only be offered, by way of GStore credit, an amount equal to the trade-in price given for your old device. If the value of your traded device is greater than the value of your new device (excluding VAT) then any difference will be issued through Google Store credit. Full Terms and Conditions apply.
All orders that are delivered free of charge use the lowest-cost option unless otherwise noted.